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How To Get Quality Links

Regardless of which web expert you ask, they will agree quality links is still an important part of a websites growing presence on the World Wide Web. The major search engines still use them and include them in their formulas for link popularity and other link calculations. Although, the importance of different types of links have gone through some changes, linking still has a role to play. In the end, a fundamental principle of links is that high quality inbound links is a must for improving popularity of any website.

Quality Linking Starts With Your Site
So…how do you get quality links? Well, the first place to start is by preparing your site for linking. Remember, quality links come from quality sites. High quality sites will be more likely to link to your site if it is of high quality or at least shows that you are serious about your website. If your site isn’t finished or looks like it was put together without any thought, this will deter webmasters from wanting to link. Give other webmasters a good reason to link to your site by creating a quality site yourself.

How To Find Them
One of the best ways to find quality websites is by starting with Google. Type in a keyword that is related to your site and see who comes up on top. Visit them and if their site is one that you would want linked to yours, remember their URL. Next, go back to Google and type – link:www.URL.com in the searchbox. Replace ‘URL.com with the actual URL of the site. This will list all the sites that are linking to the one you found. Remember, high quality sites like to link with high quality sites so most of the links that come up will be just what you are looking for.

Get Them To Link To Your Site
Websites get requests for link exchanges all the time. How are you going to differentiate yourself from all the rest? Here just a few ways:

Regardless of the method you use to contact them for the request, make it personal. Address the specific person who handles link exchanges.

A proven method is through a phone call if they provide a phone number on their site. This shows how important you value their time and their potential link to your site.

Let them know of the benefits of linking to your site. This is not the same as telling them the benefits of link building in general. Webmasters already know the general benefits of linking. What they need to know is how linking specifically to your site will benefit them.

Offering a link exchange also has proven to be a consistent producer of quality links.

In most cases, the last method mentioned, link exchanges, will be the most effective and popular among webmasters. They just won’t give a link exchange away for free and will expect something in return and doing a link exchange will usually be sufficient.

However you go about getting links to your website, getting them is always a good thing. Not all webmasters and site owners respond to all requests so don’t take it personally. Again, they receive link requests all the time. It’s just part of doing business. The key is to keep trying to get links from as many high quality sites as possible. After a while, you may be the one everyone is looking to have a link with.

One Comment

Tim C.  on September 17th, 2009

Hey thanks for this article. I tried the more personal touch and it got me my first linkback.

Hope this will keep up.

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